VIZZ is the newest once-daily prescription eye drop for clear near vision. We gave it a New York debut with standout CTV spots.

As lead writer, I wrote for Sarah Jessica Parker, positioning VIZZ as more than a prescription — it’s a lifestyle. Sharp, stylish, quick, and just playful enough to show her as real customer moving through her city with ease.

As a day 1 Carrie fan, seeing SJP bring my words to life — in heels, on New York streets — was a surreal delight.