WHO
Strategic creative leader with a social-first mindset and a strong foundation in integrated storytelling. Experienced in leading CTV, digital, and culturally-driven campaigns from concept to execution. Known for building brand voices that resonate in real time, shaping creative direction at an ACD level, and delivering work that drives engagement, conversation, and measurable impact.


WHAT
Creative Direction & Concept Development CTV, TV & Integrated Campaign Writing Social Media Strategy & Cultural Relevance Multicultural Marketing Community Growth & Engagement Content Performance & Optimization Team Leadership & Cross-Functional Collaboration Client-Facing Creative Leadership


WHERE
Dept.
Senior Creative
2025 – Present | Clients: Pinterest, Cash App
● Lead creative across CTV, digital, and social campaigns, shaping concepts from pitch through production.
● Write broadcast-ready scripts and integrated campaign platforms rooted in cultural insight.
● Partner directly with clients to refine brand narratives and elevate creative ambition.
● Provide ACD-level oversight, mentoring teams and maintaining high creative standards across deliverables.

VML
Senior Social Media Manager
2024 – 2025 | Client: Wendy’s
● Led multicultural social strategy across Instagram, TikTok, and Facebook, strengthening brand affinity and engagement.
● Directed real-time community voice, ensuring culturally fluent and platform-native communication.
● Used performance insights to evolve content strategy and optimize audience growth.
● Spearheaded the launch of Wendy’s WhatsApp Channel, expanding the brand’s direct community presence.

Within
Senior Copywriter 2022 – 2023 | Clients: 1800 Tequila, Jose Cuervo, The North Face
● Developed integrated campaign concepts across social, digital, and brand platforms.
● Crafted culturally-relevant storytelling that connected heritage brands to modern audiences.
● Collaborated closely with strategy and design to deliver cohesive brand experiences.

Republica Havas
Copywriter 2019 – 2022 | Clients: Sedano’s Supermarket, Azamara Cruises
● Built culturally resonant campaigns for U.S. Hispanic and general market audiences.
● Delivered cross-channel work spanning TV, radio, digital, social, and CRM.
● Helped push brands forward through meaningful, community-centered storytelling.

WMI
Junior Copywriter
2017 – 2019 | Clients: Resorts World, Crystal Cruises
● Supported campaign development across print and digital platforms.
● Executed web, SEO, banner, and branded content projects.

M8 Agency
Social Media Coordinator
2014 – 2015 | Clients: Miller Lite, General Mills
● Managed publishing calendars and paid social executions.
● Led moderation and social listening to strengthen audience engagement.

EDUCATION
University of Miami Master of International Business & Marketing
2015 – 2016

Florida International University
Bachelor of Psychology
2009 – 2013