SEDANO’S SUPERMARKETS
SOCIAL, CTV, ACTIVATIONS FOR US HISPANIC AUDIENCE
Sedano’s isn’t just a supermarket — it’s a South Florida institution rooted in authentic Hispanic flavor.
The challenge: honor its loyal base while winning over their millennial grandkids. I led bilingual social creative, tailoring tone and platform to bridge generations without losing cultural authenticity.
Opening Doors for 60 Years
For the holidays, we launched a 60th anniversary campaign honoring six decades of showing up for the season. The CTV creative leaned into nostalgia — a love letter to the memories families have made in Sedano’s aisles year after year.
The Hura-Cán
In South Florida, hurricane season is a ritual. With Sedano’s, we turned preparedness into product
launching the Hura-Cán, a limited-edition kit packed with storm essentials.
Originally conceived as a print ad, it became a full-scale product drop.
