2019 U.S. HISPANIC YOUNG LIONS
competitive campaign work
Working in a team of two, in just 48 hours I put my creative skills to the test and developed a campaign for Univision with the aim to raise awareness and increase civic participation among US Hispanic millennials for the 2020 elections.
Instead of a traditional ad campaign, we created Your Voice. Your Choice, a mini series that tackles different issues young US Hispanic voters relate to. During the show, viewers will be prompted with a challenging decision that will affect the character’s future, mirroring the possible choices voters will have to make during election time. Depending on their decision to make a choice or do nothing at all, the viewer will see those consequences played out in the storyline. This will make young voters aware that their voice does have consequences, as well as their decision to stay silent.
