SEDANO’S SUPERMARKET
SOCIAL CONTENT CREATION
I led the concepting, development, and execution on Sedano’s social media creative. This was an especially fun project because I could put my native Miami cultural insights to use and make content that was relevant to our local US-Hispanic audience. While Sedano’s has a loyal following with a grandparent generation of shoppers, our goal was to create culture-centric content that also resonated with their millennial grandkids, while keeping in mind which platform worked better per demographic. I created social content through branded series, one-offs, giveaways, and IG Stories that celebrated culture and inspired tradition through the lens of an authentic Hispanic grocer vs a generic supermarket.
Explore Sedano’s Instagram: instagram.com/sedanossupermarket
CON MUCHO, MUCHO SABOR
Food Horoscopes
When Netflix released “Mucho Mucho Amor: The Legend of Walter Mercado,” I knew this was an excellent opportunity to make Sedano’s part of this trending conversation and create content based off this Hispanic cultural icon. Legally, Sedano’s could not use Walter Mercado’s image or likeness, so what did I do? To honor our favorite astrologer, I created the “Con Mucho, Mucho Sabor” horoscope series. The imagery was nostalgic, featuring a TV-inspired, “cosmos” background with dreamy copy that paired authentic Puerto Rican dishes with each zodiac sign. Not only was this an opportunity to highlight Hispanic flavors offered at Sedano’s, but it was also a relevant way to bridge the generational gap of our audience.
HURRICANE SEASON 2020
Out of Home
Another summer in South Florida means another hurricane season to get ready for. Sedano’s needed a fresh look + feel for their hurricane season campaign with fun copy that resonated with our Hispanic community. These are three concepts that illustrate just that. Each concept features Spanish copy, colloquial phrases, and accompanying visuals that allude to products that can be purchased at Sedano’s, such as batteries, cortaditos, and canned foods.
