Project Beauty

Brand activation

Developed by Alcora Group and produced in Miami - this trendy, yogurt-based product needed an equally unique, local launch. I worked with the PR team to enlist a local artist to revamped the wall outside of the O. Ascanio Gallery in Wywood, Miami with an image of a doe-eyed girl swimming in a sea of fruit and yogurt. To top it off, we executed a real-time marketing event that brought the wall to life, resulting in impactful brand awareness.